Ph. D in Marketing, University of Manchester, United Kingdom

Master in Business Administration, University of Ottawa, Canada

Bachelor in Accounting and Auditing, Universidad de Talca, Chile

Rojas-Méndez, J.I. and Chapa, S. (2019), “X-Scale: a new scale to measure consumer xenocentrism”, Marketing Intelligence & Planning, Vol. 38 No. 3, pp. 354-368.

Rojas-Méndez, J., Davies, G., Jamsawang, J., Sandoval Duque, J. L., Pipoli, G. (2019) “Explaining the mixed outcomes from hosting major sporting events in promoting tourism”, Tourism Management, Volume 74,2019,Pages 300-309

Rojas-Méndez, J.I., Kannan, D. & Ruci, L. (2019) “The Japan brand personality in China: is it all negative among consumers?.” Place Brand Public Dipl 15, 109–123

Mittelman, R., Rojas-Méndez, J. (2018) “Why Canadians give to charity: an extended theory of planned behaviour model.” Int Rev Public Nonprofit Mark 15, 189–204

Davies, G., Rojas-Méndez, J.I., Whelan, S., Mete, M. and Loo, T. (2018), “Brand personality: theory and dimensionality”, Journal of Product & Brand Management, Vol. 27 No. 2, pp. 115-127

Rojas-Méndez, J.I., Hine, M. J., Rod, M. (2018) “Brand Personalities of Global Wine Exporters: A Collective Reputation Theory Perspective”, Journal of International Food & Agribusiness Marketing, 30:1, 88-105

El Banna, A., Papadopoulos, N., Murphy,S.A., Rod, Rojas-Méndez, J.I., (2018) “Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers: “Divided loyalties” or “dual allegiance”?, Journal of Business Research, Volume 82, 2018, Pages 310-319,

Rojas-Méndez, J.I. & Gary Davies (2017) “Time Pressure and Time Planning in Explaining Advertising Avoidance Behavior”, Journal of Promotion Management, 23:4, 481-503

Rojas-Méndez, J. I., & Hine, M. J. (2017) “Countries’ positioning on personality traits: Analysis of 10 South American national tourism websites”. Journal of Vacation Marketing, 23(3), 233–247.

Rojas-Méndez, J. I., Parasuraman, A., & Papadopoulos, N. (2017) “Demographics, attitudes, and technology readiness: A cross-cultural analysis and model validation”. Marketing Intelligence and Planning, 35(1), 18-39.

Kara, A., Rojas-Méndez, J.I. Turan, M. (2016) “Ethical Evaluations of Business Students in an Emerging Market: Effects of Ethical Sensitivity, Cultural Values, Personality, and Religiosity”. J Acad Ethics 14, 297–325.

Cleveland, M., Rojas-Méndez, J.I, Michel Laroche, M. , Papadopoulos, N. (2016) “Identity, culture, dispositions and behavior: A cross-national examination of globalization and culture change”, Journal of Business Research, Volume 69, Issue 3, Pages 1090-1102,

Rojas-Méndez,J.I., Le Nestour, M., Rod, M. (2015) “Understanding Attitude and Behavior of Canadian Consumers Toward Organic Wine”, Journal of Food Products Marketing, 21:4, 375-396

Rojas-Méndez, J.I., Papadopoulos, N. and Alwan, M. (2015) “Testing self-congruity theory in the context of nation brand personality”, Journal of Product & Brand Management, Vol. 24 No. 1, pp. 18-27

Kaynak, E. and I. Rojas-Méndez, J. (2014), “Predicting tourism market potential of Chile by use of a qualitative forecasting technique”, International Journal of Commerce and Management, Vol. 24 No. 2, pp. 167-179.

Rojas-Méndez, J. (2013), “The nation brand molecule”, Journal of Product & Brand Management, Vol. 22 No. 7, pp. 462-472.

Mittelman, R., Rojas-Méndez, J.I. (2013) “Exploring Consumer’s Needs and Motivations in Online Social Lending for Development” Journal of Nonprofit & Public Sector Marketing, 25:4, 309-333

Li, J., Liu, F. & Rojas-Méndez, J.I. (2013) “How international students select offshore programs: the influence of image, attitude, subject norm, and perceived behavioral control.” Asia Pacific Educ. Rev. 14, 381–390

Rojas-Méndez, J., Murphy, S., Papadopoulos, N. (2013) “The U.S. brand personality: A Sino perspective”, Journal of Business Research,Volume 66, Issue 8,2013,Pages 1028-1034

Rojas‐Méndez, J.I. and Rod, M. (2013), “Chilean wine producer market orientation: comparing MKTOR versus MARKOR”, International Journal of Wine Business Research, Vol. 25 No. 1, pp. 27-49.

Rojas-Méndez, J., Papadopoulos, N., Murphy, S. (2013) “Measuring and Positioning Nation Brands: A Comparative Brand Personality Approach”. Corp Reputation Rev 16, 48–65 (2013)

Rojas-Méndez, J.I., Sadrudin A. Ahmed, S. A., Claro-Riethmüller, R., Spiller, A. (2012) “Acceptance of Genetically Modified Foods with Health Benefits: A Study in Germany”, Journal of Food Products Marketing, 18:3, 200-221

Rojas-Méndez, J.I., Davies, G., Madran, C. (2009) “Universal differences in advertising avoidance behavior: A cross-cultural study”, Journal of Business Research, Volume 62, Issue 10, pp. 947-954.

Lülfs-Baden, F., Rojas-Méndez, J., Spiller, A. (2008) “Young Consumers’ Evaluation of School Meals”, Journal of International Food & Agribusiness Marketing, 20:4, pp. 25-57

Rojas-Méndez, J. I., Kara, A., Spillan, J.E. (2006) “Market Orientation in the Chilean Small Business Context”, Journal of Global Marketing, 19:3-4, 93-132, Rojas-Méndez,J.I.,Davies,G. (2005) “Avoiding Television Advertising: Some Explanations from Time Allocation Theory Journal of Advertising Research Mar 2005, 45 (1) 34-48

Rojas-Méndez, J. I., Davies, G., Omer O., Chetthamrongchai, P. , Madran, C. (2002) “A Time Attitude Scale for Cross Cultural Research”, Journal of Global Marketing, 15:3-4, 117-147