Amaya, A. A., Liao, Y.-K., Vu, M.-Q., & Hung, C.-S. (2022). Toward a Comprehensive Model of Green Marketing and Innovative Green Adoption: Application of a Stimulus-Organism-Response Model. Sustainability, 14(6), 3288.
Título: Toward a Comprehensive Model of Green Marketing and Innovative Green Adoption: Application of a Stimulus-Organism-Response Model
Año de publicación: 2022
Revista: Sustainability
Autores: Adriana Amaya Rivas, Ying-Kai Liao, Minh-Quan Vu, Chia-Sheng Hung
DOI: 10.3390/su14063288