Toward a Comprehensive Model of Green Marketing and Innovative Green Adoption: Application of a Stimulus-Organism-Response Model

Amaya, A. A., Liao, Y.-K., Vu, M.-Q., & Hung, C.-S. (2022). Toward a Comprehensive Model of Green Marketing and Innovative Green Adoption: Application of a Stimulus-Organism-Response Model. Sustainability14(6), 3288.

Título: Toward a Comprehensive Model of Green Marketing and Innovative Green Adoption: Application of a Stimulus-Organism-Response Model

Año de publicación: 2022

Revista: Sustainability

Autores: Adriana Amaya Rivas, Ying-Kai Liao, Minh-Quan Vu, Chia-Sheng Hung

DOI: 10.3390/su14063288

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